One of the case studies in the Christakis book is the SDP approach to Front-End Work. Effective Front-End Work generally recognized as a critical success factor for rapid development of any new product. Christakis argues that “much of the work in the Front-End stage involves planning and decision-making by a team created to work on the project” (Christakis, 2006. P. 93). Any project should start with plan. Having clear plan will absolutely will lead for accomplish the product on time or earlier with reasonable cost. It should include the initial idea, definitions, final design approach, implementation team, etc. In addition, the SDP approach to Front-End Work should include collaboration among all the members of the project from planning to the decision making.
The principle benefits from applying the application of SDP process are the capability to accomplish in short period of time, the capability of producing faster and better Front-End Master plans, faster termination of drug candidates, and the ability to provide useful information when applying the SDP process in any new project such as medical project.
On of the most effective example shows how the Front-End Work was applied with SDP approach within Christakis textbook is a XY234. XY234 was a compound developed by the XYZ Pharmaceutical. The essential goal of the application of the XY234 project was to involve the interdisciplinary team in creating a Front-End Master Plan, collaboratively. Master Plan provides with business planning excellence at affordable costs. The team should be knowledgeable with all project aspects with respect to their job function.
Reference:
Christakis, A., Bausch, K. (2006). How People Harness Their Collective Wisdom and Power. Information Age Publishing, Connecticut. ISBN 1-59311-481-8.
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